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Mineral Primer and Foundation | First Impressions

Wednesday, 22 March 2017

If you didn't already know, PHB Ethical Beauty is one of my favourite natural and ethical brands for beauty products. If you're looking for cruelty free, natural, vegan and ethical products, then you've come to the right place! Also, 20% of their net profit goes to charity and they use eco friendly packaging which is all recyclable. For more information, head over to their website

'PHB Ethical Beauty is a pioneering British family business with a revolutionary range of award winning ethical beauty products. We're home to the world's largest range of Natural, Vegan, Cruelty Free & Halal Certified beauty products. Our skin, hair & body care products are handmade in the UK and we do not test on animals.'

Now, onto the make up first impressions... 


I've never tried mineral products before so I was slightly cautious and concerned about how they'd actually look on my skin. 

I wanted to switch my foundation routine over to completely natural and paraben free products as the Barry M foundation that I was using contains parabens. I also got fed up with my make up looking too heavy and unnatural, so it was a good time to make a change. 




So, first of all I'll list some information about this product copied from the LoveLula page.

'Key Benefits: • Free from nano particles, parabens, bismuth oxychloride, talc, formaldehyde, mineral oils, fillers, gluten, fragrance, preservatives & GM ingredients. • Natural SPF 15 • Long lasting colour • Water resistant • Nourishes and protects skin • Natural looking finish • Never clogs pores- great for spot prone skin • Naturally radiant: with light reflecting properties that minimise imperfections, pores and fine lines • 100% natural- great for sensitive skin • Vegan, Cruelty Free and Halal Size: 9g'

It also says to use the PHB Powder Brush to apply this, but I used the Kabuki brush (which is seen below) as this is also suitable to apply mineral products. 

Anyway, I first applied it with my PHB Kabuki brush and straight away noticed that my skin appeared almost blurred and it felt very smooth. As the brush is quite large, I couldn't get the primer right in the corners, so I applied it with my finger which actually worked better than the brush. I was able to pat the primer into my skin more, which created a better base for the foundation. 

My skin actually looked better than it did with a standard liquid primer that contains silicone. Overall I was very impressed with how this primer worked!




First of all, the shade 'Cream' is slightly too light for me but I can get around this by simply warming up the skin with bronzer. 

To apply this mineral foundation, I used the PHB Kabuki brush and it applied very smoothly and flawlessly. At first the coverage is quite light but it is definitely build-able. This foundation is not going to cover blemishes completely as it's more of a 'your skin but better' product. 
It does however work with a cream concealer over the top, so you can still cover spots and any other marks. To set the concealer I just put a little bit of the foundation over it. I didn't put concealer underneath my eyes like normal as it gives such a natural look on its own, so doing this would potentially spoil it.

My skin overall looked very flawless, yet still looked like my skin (if that makes sense) as you could still see some of the imperfections underneath. If you're used to a full coverage liquid foundation that covers literally everything, then this probably wouldn't be for you. But if you wanted something very natural and light weight that lets your skin breathe, then I would definitely recommend this.




This brush is incredibly soft and has the bonus of being made from vegan and sustainable materials. It's also perfect for travelling with as it retracts! It works perfectly with the mineral foundation and is very gentle on the skin.




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